38% of football fans worldwide watch the game alone

733 World ID voters in 38 countries · 5 questions · answered 8 to 16 September 2026

What fans eat and drink, where the food comes from, and where and with whom they watch.

Question 5 · 575 answers

Company: alone is the top answer, at 38%

“Who are you watching with?”

Alone38%218
Friends25%144
Partner or family19%107
A big watch party18%106

25% watch with friends and 18% at a big watch party.

Around the world
  • Colombia: 47% watch alone (32 answers)
  • Malaysia: 42% watch alone (33 answers)
  • Thailand: Friends are the top answer, at 33% (40 answers)
  • Indonesia: 23% are at a big watch party (103 answers)
Every country (37)
CountryAnswersTop answer
Indonesia103Alone 38%
Argentina99Alone 37%
Philippines42Alone 40%
Thailand40Friends 33%
Kenya38Alone 32%
Malaysia33Alone 42%
Colombia32Alone 47%
Peru27Alone 30%
Chile24Alone 42%
India21Friends 38%
Brazil15Alone 53%
Mexico13Friends 38%
Portugal11Alone 73%
Spain10Alone / Partner or family 40%
Germany9Alone 56%
Ecuador7Alone 43%
Japan6Alone / Partner or family / Friends 33%
Nigeria6Alone / Partner or family 33%
Singapore6Alone 50%
Uganda4Partner or family 75%
US3Alone / Partner or family / A big watch party 33%
UK2Alone 100%
Guatemala2Alone 100%
South Korea2Alone / Partner or family 50%
Netherlands2Friends / A big watch party 50%
Panama2Alone / A big watch party 50%
Pakistan2Friends 100%
Poland2Alone / A big watch party 50%
Saudi Arabia2Friends / A big watch party 50%
Taiwan2Alone / A big watch party 50%
South Africa2Alone / Partner or family 50%
United Arab Emirates1Alone 100%
Austria1Alone 100%
Australia1Partner or family 100%
Switzerland1Alone 100%
France1Alone 100%
Italy1Friends 100%
Question 3 · 607 answers

Drinks: water beats beer, 29% to 24%

“What are you drinking?”

Water29%174
Beer24%147
Soda or energy drink22%135
Nothing16%100
Other alcohol8%51
Around the world
  • Indonesia: 55% drink water (104 answers)
  • Argentina: 40% drink beer (103 answers)
  • Malaysia: Soda or an energy drink leads at 39% (33 answers)
  • Kenya: Soda or an energy drink leads at 37% (41 answers)
Every country (37)
CountryAnswersTop answer
Indonesia104Water 55%
Argentina103Beer 40%
Philippines42Water 29%
Thailand42Beer 33%
Kenya41Soda or energy drink 37%
Colombia40Beer 35%
Malaysia33Soda or energy drink 39%
Peru29Water 31%
Chile28Beer 43%
India23Water 35%
Brazil16Beer 44%
Mexico15Soda or energy drink 33%
Portugal13Beer 38%
Spain10Nothing 40%
Germany9Water 33%
Ecuador7Beer 57%
Singapore7Soda or energy drink 57%
Japan6Water 50%
Nigeria6Soda or energy drink 50%
Uganda4Water 75%
US3Other alcohol / Soda or energy drink / Nothing 33%
UK2Water / Nothing 50%
Guatemala2Soda or energy drink / Nothing 50%
South Korea2Other alcohol / Nothing 50%
Netherlands2Beer / Water 50%
Panama2Beer / Nothing 50%
Pakistan2Other alcohol / Water 50%
Poland2Beer / Water 50%
Saudi Arabia2Soda or energy drink 100%
Taiwan2Beer / Nothing 50%
South Africa2Beer / Other alcohol 50%
United Arab Emirates1Nothing 100%
Austria1Water 100%
Australia1Water 100%
Switzerland1Soda or energy drink 100%
France1Beer 100%
Italy1Nothing 100%
Question 4 · 593 answers

Where: one in five isn’t watching live, just predicting

“Where are you watching?”

At home, alone32%189
At home with people22%129
Not watching live, just predicting20%121
Bar or restaurant14%84
At the stadium12%70

32% watch at home alone.

Around the world
  • Argentina: 39% watch at home alone (103 answers)
  • Philippines: 26% just predict (42 answers)
  • Malaysia: 27% just predict (33 answers)
Every country (37)
CountryAnswersTop answer
Argentina103At home, alone 39%
Indonesia103At home, alone 33%
Philippines42At home with people 31%
Thailand41At home, alone 32%
Colombia39At home with people 33%
Kenya38At home, alone 32%
Malaysia33At home, alone 30%
Peru28At home, alone 32%
Chile25At the stadium 32%
India21At home, alone / Not watching live, just predicting 24%
Brazil15At home, alone 40%
Mexico15At home, alone 33%
Portugal13At home, alone 38%
Spain10At home, alone 40%
Germany9At home, alone / Not watching live, just predicting 33%
Ecuador7At home, alone / At the stadium 29%
Japan6At home, alone 50%
Nigeria6At home with people / Not watching live, just predicting 33%
Singapore6At home, alone / Not watching live, just predicting 33%
Uganda4At home, alone 50%
US3Not watching live, just predicting 67%
UK2Bar or restaurant / At the stadium 50%
Guatemala2At home, alone / At the stadium 50%
South Korea2At the stadium / Not watching live, just predicting 50%
Netherlands2At home, alone / Not watching live, just predicting 50%
Panama2At home, alone / Bar or restaurant 50%
Pakistan2At home with people / At the stadium 50%
Poland2At home, alone / Not watching live, just predicting 50%
Saudi Arabia2Bar or restaurant / Not watching live, just predicting 50%
Taiwan2At home, alone 100%
South Africa2At home, alone / At home with people 50%
United Arab Emirates1At home, alone 100%
Austria1Not watching live, just predicting 100%
Australia1Bar or restaurant 100%
Switzerland1Not watching live, just predicting 100%
France1Not watching live, just predicting 100%
Italy1At home with people 100%
Question 1 · 733 answers

Food: nachos, nothing and pizza are level

“What are you eating during the game?”

Nachos & chips25%182
Nothing, just watching25%182
Pizza24%174
Wings13%95
A proper meal12%86
Other2%14

25% have nachos and chips, 25% eat nothing and 24% have pizza.

Around the world
  • Kenya: Nachos and chips lead at 43% (47 answers)
  • Colombia: Pizza leads at 38% (45 answers)
  • Indonesia: Nachos and chips lead at 34% (116 answers)
  • Thailand: 25% have wings (53 answers)
In their own words (14 wrote their own answer)
  • “Kacang” (peanuts) · Indonesia
  • “Pies” · UK
  • “Kebab” · Spain
  • “hot dogs” · Argentina
  • “Pipocas” (popcorn) · Portugal
  • “Popcorn 🍿” · Uganda

Popcorn was written in four times, and joined the list of options from Week 3.

Every country (38)
CountryAnswersTop answer
Argentina126Pizza 30%
Indonesia116Nachos & chips 34%
Thailand53Pizza 32%
Philippines49Nachos & chips 31%
Kenya47Nachos & chips 43%
Colombia45Pizza 38%
Malaysia39Nachos & chips 36%
Chile35Nothing, just watching 34%
Peru32Nachos & chips 31%
India27Nachos & chips 37%
Mexico26Pizza 35%
Brazil21Nachos & chips 33%
Portugal20Nothing, just watching 35%
Spain12Nothing, just watching 33%
Germany9Nachos & chips 44%
Ecuador9Wings / Pizza / Nachos & chips / A proper meal 22%
Japan9Nothing, just watching 33%
Nigeria7Nothing, just watching 43%
Singapore7Nothing, just watching 43%
US6Wings 33%
UK5Wings 40%
Uganda5Nothing, just watching 40%
Guatemala3Wings 67%
Netherlands3Pizza / Nachos & chips / Nothing, just watching 33%
Antigua & Barbuda2Pizza / Nothing, just watching 50%
South Korea2Nothing, just watching 100%
Panama2Wings / Nothing, just watching 50%
Pakistan2Pizza / A proper meal 50%
Poland2Wings / Pizza 50%
Saudi Arabia2Wings / Pizza 50%
Taiwan2Nachos & chips / Nothing, just watching 50%
South Africa2Wings 100%
United Arab Emirates1Nachos & chips 100%
Austria1Pizza 100%
Australia1Nachos & chips 100%
Switzerland1Nothing, just watching 100%
France1Nothing, just watching 100%
Italy1Nothing, just watching 100%
Question 2 · 662 answers

Food source: 28% make it at home, 21% use a delivery app

“How's the game-day food getting to you?”

Made at home28%184
Delivery app21%136
At a bar or restaurant20%131
Takeout pickup16%109
Not eating15%102

20% eat at a bar or restaurant.

Around the world
  • Kenya: A bar or restaurant leads at 34% (47 answers)
  • Philippines: 41% make it at home (44 answers)
  • Indonesia: Takeout pickup leads at 25% (109 answers)
  • Thailand: 33% make it at home and 31% use a delivery app (45 answers)
Every country (38)
CountryAnswersTop answer
Argentina117Made at home 31%
Indonesia109Takeout pickup 25%
Kenya47At a bar or restaurant 34%
Thailand45Made at home 33%
Philippines44Made at home 41%
Colombia42Made at home 36%
Malaysia34Made at home 26%
Chile32Delivery app 25%
Peru29Delivery app 31%
India24Made at home 38%
Mexico20Made at home 45%
Brazil17Delivery app 35%
Portugal17Made at home 41%
Spain11Not eating 27%
Germany9At a bar or restaurant 44%
Ecuador8Made at home / Takeout pickup / Delivery app 25%
Singapore7Takeout pickup 43%
Japan6Made at home / Takeout pickup 33%
Nigeria6Delivery app / Not eating 33%
UK4Delivery app 50%
Uganda4Takeout pickup / At a bar or restaurant / Delivery app / Not eating 25%
US4Takeout pickup 50%
Netherlands3Made at home / Takeout pickup / Delivery app 33%
Guatemala2Delivery app / Not eating 50%
South Korea2Made at home / Not eating 50%
Panama2At a bar or restaurant / Not eating 50%
Pakistan2At a bar or restaurant / Not eating 50%
Poland2Made at home 100%
Saudi Arabia2Made at home / At a bar or restaurant 50%
Taiwan2Takeout pickup / Not eating 50%
South Africa2Made at home 100%
United Arab Emirates1Not eating 100%
Antigua & Barbuda1Made at home 100%
Austria1Delivery app 100%
Australia1Not eating 100%
Switzerland1At a bar or restaurant 100%
France1Made at home 100%
Italy1Delivery app 100%